You might be wondering why I decided to overhaul my website just 14 months after having launched its predecessor. I agree it’s a bit unusual; some of you might call it eccentric. Here is a summary of that thought process and of the lessons learnt.
Squarespace is fantastic… for those who have enough time to invest in it.
I had chosen Squarespace because it marketed itself as a DIY solution. A website without a web designer! No technical skills needed! The $96/year price tag* (excluding photography) was attractive to a newcomer to the freelance world. At that time, it was the right solution for me.
However, I am not a web designer, I don’t know how to create a beautiful web page, and web design is not part of my continuing education goals. I wanted to do so many things with my previous website, but figuring out how to create a banner CTA took me hours. I failed at it, by the way, my banner remained CTA-less for the duration of its tenure. In 2014 and early 2015, Squarespace did not support bilingual or multilingual websites and had no immediate plans to do so.
Most translators have had to gently explain to their clients that asking their niece who spent a semester studying abroad to translate their latest product brochure is probably not a great idea. It was high time for me to listen to my own advice and hire a professional already.
But web designers are expensive!
Not if you approach your project the right way. Indulge me for a minute, let’s look at some math-for-word-people:
- X = what my clients pay me per hour
- Y = what my designer is charging me
- Y divided by X = Z, or the amount of theoretic non-compensated hours I would have at my disposal to produce a finished, perfect website. In other words, Z is the amount of client work I would have to turn down to get the job done.
Can I teach myself to design things and produce a beautiful website in Z hours, and not one minute extra? My answer was: ABSOLUTELY NOT and I don’t want to try. Z will be far greater if I try to DIY a website than if I hire a pro. Z is also called “opportunity cost.”
Choosing the right designer…
… is like choosing the right translator. You have to ‘click’ with them and you have to like their work. Ask to see websites they have done for other clients. Your designer needs to get you. You need to be excited about hiring this particular person, for the unique talent and expertise they bring to the table. Meet Monique, she is the mastermind behind all of this, and she is awesome.
So watch this space for news announcements, blog posts, and a couple of additional things that are still under wraps for now. Thanks for stopping by, and best wishes for 2016!
*Price paid in 2014. It may not reflect Squarespace’s current price offerings.